IM鍗虫檪閫氳▕鏄竴绋究鎹烽珮鏁堢殑鎳�(y墨ng)鐢ㄥ牬鏅€ｆ帴鏂瑰紡
鏈変汉瑾�锛孭C鏅備唬鍜岀Щ鍕曟檪浠ｆ渶澶х殑鍗€(q奴)鍒ュ氨鏄墠鑰呮祦閲忔槸鍏ュ彛锛岃€屽悗鑰呰畩鎴愪簡鍫存櫙鏄叆鍙ｏ紝浣犺寰楁湁閬撶悊鍡�锛熼毃钁楅€�(j矛n)鍏ョЩ鍕曚簰鑱�(li谩n)缍�(w菐ng)鏅備唬锛屽嚭鐝�(xi脿n)浜嗚秺澶氳秺澶氱殑鎳�(y墨ng)鐢ㄥ牬鏅�锛岃€岄€欎簺鎳�(y墨ng)鐢ㄥ牬鏅兘闇€瑕侀€�(j矛n)琛岄€ｆ帴锛屾墠鑳借畵App鏇存湁鍒╀簬鐢ㄦ埗楂旈(y脿n)锛岃畵鍗虫檪閫氳▕浜戝競鍫村瓨鍦ㄧ殑绶ｆ晠銆傜Щ鍕曚簰鑱�(li谩n)缍�(w菐ng)鏅備唬鏈€澶х壒榛�(di菐n)灏辨槸鍑虹従(xi脿n)鍚勫紡鍚勬ǎ鐨凙PP锛屽氨鍠柈瀹夊崜甯傚牬锛孉PP鏁�(sh霉)閲忓氨瓒呴亷400钀€�锛孉PP Store閲屽ぇ姒傛湁150钀紝鑰屼笖閭勫湪姣忓勾鍛堢炕鍊嶆€у闀�銆傚叾涓浕鍟�銆佺ぞ浜�銆佹父鎴层€丱2O椤濧PP鍗犳瘮鏈€楂�锛岀附閲忚秴閬�30%锛屽緢鏄庨’鏄暣鍊嬫湁娼涘湪闇€姹傜殑APP鐨勫競鍫存暩(sh霉)閲�锛屽洜姝ゅ彲瑭曚及鍑轰簯閫氳▕甯傚牬鏄彲閬�(d谩)鍒板剟绱氬垾瑕�(gu墨)妯＄殑锛孖M鍗虫檪閫氳▕鐢ㄦ埗闇€姹傚法澶с€�
IM鍗虫檪閫氳▕鏄竴绋究鎹烽珮鏁堢殑鎳�(y墨ng)鐢ㄥ牬鏅€ｆ帴鏂瑰紡
鐣�(d膩ng)涓嬫槸涓€鍊嬫噳(y墨ng)鐢ㄥ牬鏅ぞ浜ょ殑鏅備唬銆傚緢澶氫紒妤�(y猫)閮藉湪鍔姏鐨勬兂鍋氬ソ涓€浠朵簨锛屽嵆鍋氬ソ閫ｆ帴锛岃兘澶犺紩鏉�銆佸揩閫熺殑灏囩敤鎴惰垏鐢ㄦ埗銆佺敤鎴惰垏鏈嶅嫏(w霉)閫ｆ帴璧蜂締銆傝€屽仛濂介€ｆ帴鐨勬渶閲嶈鐨勫氨鏄渶瑕佺窢閫犱竴鍊嬭壇濂界殑婧濋€氳矾寰�銆傚湪浠ュ墠鐢ㄦ埗鑻ュ湪浣跨敤APP閬囧埌浜嗗晱椤岄渶瑕佹簼閫氭檪锛岄渶浣跨敤鍏朵粬宸ュ叿閫�(j矛n)琛屼氦娴�锛岃€岄毃钁楀嵆鏅傞€氳▕杌熶欢鐨勭櫦(f膩)灞�锛屽彲浠ユ帴鍏ュ埌APP鍏�(n猫i)锛屽嵆鍙皣鐢ㄦ埗鑸囨湇鍕�(w霉)鎴栨槸鐢ㄦ埗鑸囩敤鎴堕€ｆ帴璧蜂締锛岄€欏氨鏈夋晥鎻愬崌浜嗙敤鎴堕珨椹�(y脿n)锛屽姪鍔涚敘(ch菐n)鍝佺殑鐧�(f膩)灞�銆�
閭ｄ簺鏍规摎(j霉)鑸堣叮鎴栨槸鐗瑰畾闇€姹傦紝浠ュ強鍏变韩缍�(j墨ng)婵�(j矛)绛夎€岀敓鐨勭敘(ch菐n)鍝佷腑锛屼緥濡傜ぞ浜�銆侀啱(y墨)鐧傘€佹父鎴�銆佸湪绶氭暀鑲茬瓑APP锛屾簼閫氬牬鏅湇鍕�(w霉)鏈夎憲宸ㄥぇ鐨勫墰闇€锛岄渶瑕佺偤鏈嶅嫏(w霉)鎻愪緵鑰呭拰鐢ㄦ埗锛屾垨鍟嗗鍜岀敤鎴舵彁渚涘嵆鏅傞€氳▕鏈嶅嫏(w霉)锛屽洜姝ゆ剤渚嗘剤澶氱殑椤炲井淇＄殑OTT鎳�(y墨ng)鐢ㄦ鎴愮偤涓绘祦锛屼紒妤�(y猫)閮藉笇鏈涘湪鑷繁鐨凙PP鎺ュ叆IM鍗虫檪閫氳▕鍔熻兘銆�
IM鍗虫檪閫氳▕鏄竴绋究鎹烽珮鏁堢殑鎳�(y墨ng)鐢ㄥ牬鏅€ｆ帴鏂瑰紡
IM鍗虫檪閫氳▕浣滅偤楂樻€у児姣旂殑閫氳▕鎵嬫锛屽皪浼佹キ(y猫)绱氬競鍫寸殑鐢ㄦ埗渚嗚鍏朵笉鍍呮槸婧濋€氳矾寰戯紝鏇存槸娑佃搵鍚勭ó閫氫俊鏂瑰紡骞惰垏妤�(y猫)鍕�(w霉)绠＄悊绯荤当(t菕ng)铻嶅悎锛屽(sh铆)鐝�(xi脿n)浼佹キ(y猫)闁�銆佷紒妤�(y猫)鑸囧摗宸ラ枔婧濋€氱殑楂樻晥鎬х殑浜ゆ祦骞宠嚭銆備娇鐢↖M灏囨湁鏁堢殑绡€(ji茅)绱勪紒妤�(y猫)鐨勬簼閫氭垚鏈�锛屾湁鍒╀簬浼佹キ(y猫)涓悇閮ㄩ杸涔嬮枔鐨勫崝(xi茅)浣�锛屾彁楂樺伐浣滄晥鐜囥€傛摎(j霉)绲�(t菕ng)瑷�(j矛)锛屽叏鍦�500寮�(qi谩ng)浼佹キ(y猫)涓�锛�80%浼佹キ(y猫)宸插皣鍗虫檪閫氳▕杌熶欢浣滅偤绻奸浕瑭�銆侀兊浠跺悗鐨勫張涓€閲嶈婧濋€氭柟寮�锛�60%浼佹キ(y猫)閲囪臣浜嗗皥妤�(y猫)鐨勪紒妤�(y猫)绱氬嵆鏅傞€氳▕瑙ｆ焙鏂规锛屼紒妤�(y猫)宸茬稉(j墨ng)鎴愮偤鍗虫檪閫氳▕宸ュ叿鐨勯噸瑕佽級楂�銆�
IM鍗虫檪閫氳▕鐝�(xi脿n)鍦ㄤ篃鏄紒妤�(y猫)浣滅偤鐕熼姺閲嶈鎵嬫涔嬩竴锛岀暍绔熷叾鎿佹湁浜掑嫊鎬у挤(qi谩ng)鑸囧偝鎾寖鍦嶅唬绛夌壒榛�(di菐n)锛屼緥濡傛渻閫氶亷鏈嬪弸鍦堥€�(j矛n)琛岀嚐閵峰偝鎾�锛岄€欎篃鏄竴绋噳(y墨ng)鐢ㄥ牬鏅€傚湪浠ュ墠鐨勫偝绲�(t菕ng)鐕熼姺鍫存櫙涓�锛岄渶瑕佸ぇ閲忓嵃鍒枫€佸牬鍦�銆佷氦閫�銆佷汉鍝＄瓑璨�(f猫i)鐢�锛岃€岀従(xi脿n)鍦ㄩ€氶亷IM锛屼紒妤�(y猫)鍗宠兘鍜屽鎴堕€�(j矛n)琛岄€ｆ帴锛岀洿鎺ユ簼閫氫氦娴侊紝鍏嶅幓浜嗕腑闁撳晢骞堕檷浣庡皪鍏朵緷璩�锛屾湁鏁堢府鐭嚐閵烽張姊濊€岄檷浣庢垚鏈�锛屾墍浠ワ紝鍗虫檪閫氳▕鏄竴绋珮鏁堢殑鎳�(y墨ng)鐢ㄥ牬鏅€ｆ帴鏂瑰紡銆�